Quick music video analysis

Coldplay Viva la vida

· Talking into camera

· Very quick cuts

· Cartoon effect over the singers (stylish)

· Band shots through instrumental

· “bells were ringing” actually happens (not living out all the dialogue though

Arctic Monkeys Fluorescent Adolescent

· Looks like gangster film rather than music video

· No band shots

· Small amounts singing into camera

· Lots of fancy different shots, high low angles

· Point of view shots

· Flash backs to kids

Kaiser Chiefs Ruby

· Instrumental opening

· Artistic building going on around performers

· “Their living in the slow lane

· Singing direct into camera

· Band shots lots of detailed shots

· Lots of low angle making the people look even taller over the small city

· City meant to represent London (can see this from the ghirkin building)

Jay-z Run this town

· Starts of a fight scene diagetic noise from fighters

· Noise fades out performers singing into camera

· Lots of different locations

· 75, 80 cuts in a minute of video

· No band shots

· Talking straight into camera (knowing that its there )