4. How did you use media technologies in the construction and research, planning and evaluation stages?
Monday, 21 December 2009
Sunday, 20 December 2009
Evaluation part 2
George Toothill's evaluation part 2
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
Below is a copy of the script i used:
I think the combination of the three products work well together. We have tried to create a brand identity between the three; we did this by trying to use some key stylistic features in all of them. We used black and white, stylistic photography for both the ancillary tasks as well as using very stylistic shots with in the music video it self. This really helped us to create cohesion between the three. The stylistic features are very representative of the Indie genre you nearly always see very arty, very minimal front covers for CD DVD covers in the Indie genre. This is one of the conventions that we have broke however, because we have used a band shot rather then the traditional fancy arty illustrations. We tried to link the narrative between the three as well, We did this by including photograph’s of large bank like buildings on the digipak as well as using the same character, not just for the music video but also for the magazine advert and the digipak.
We held a focus group to help us gage feedback for the main product; this really helped us to improve our video because the audience that we used for the focus group were of the same age of the target audience of the band. They pointed out flaws in our music video like the fact the newspaper section of it really didn’t work, it didn’t fit our funky upbeat nature of the video and looked out of place. They also said that we should improve it by adding more shots of the character singing directly into the camera. This is a big convention of indie music genre video and is something which we were keen to address.
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
Below is a copy of the script i used:
I think the combination of the three products work well together. We have tried to create a brand identity between the three; we did this by trying to use some key stylistic features in all of them. We used black and white, stylistic photography for both the ancillary tasks as well as using very stylistic shots with in the music video it self. This really helped us to create cohesion between the three. The stylistic features are very representative of the Indie genre you nearly always see very arty, very minimal front covers for CD DVD covers in the Indie genre. This is one of the conventions that we have broke however, because we have used a band shot rather then the traditional fancy arty illustrations. We tried to link the narrative between the three as well, We did this by including photograph’s of large bank like buildings on the digipak as well as using the same character, not just for the music video but also for the magazine advert and the digipak.
We held a focus group to help us gage feedback for the main product; this really helped us to improve our video because the audience that we used for the focus group were of the same age of the target audience of the band. They pointed out flaws in our music video like the fact the newspaper section of it really didn’t work, it didn’t fit our funky upbeat nature of the video and looked out of place. They also said that we should improve it by adding more shots of the character singing directly into the camera. This is a big convention of indie music genre video and is something which we were keen to address.
Saturday, 19 December 2009
Evaluation part 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Wednesday, 16 December 2009
Monday, 14 December 2009
Wednesday, 2 December 2009
Evaluation - The concept
The concept for our music vidoe isnt a boring essay posted on our blog, what we wanted to do is really liven things up with a interactive DVD. On this dvd will be the music video but as well as this there will be a special features section. This section will be our evaluation we will have special features such as:
- Directors commentary
- Peer feedback session
- Convention Discussion
- Director / Producer interview
Tuesday, 1 December 2009
Evaluation - Day one
Today we started our evaluation, first of all we gathered feedback on our music video from carefully picked members of our school community that fit into what our Demographic is for the genre of our music video, this was:
Indie, Young Males and Females Between 16 -25
We gathered the feedback in two different ways, one was with a questionnaire which is on post (XXXXXXX) and then we held a focus group, you can see the focus groups video as part of our extras on our Digipak DVD.
We held these two events to get feedback on our Music video and Print based media tasks (Magazine advert and Digipak). We will be taking the feedback into account and then using it to improve our work.
Indie, Young Males and Females Between 16 -25
We gathered the feedback in two different ways, one was with a questionnaire which is on post (XXXXXXX) and then we held a focus group, you can see the focus groups video as part of our extras on our Digipak DVD.
We held these two events to get feedback on our Music video and Print based media tasks (Magazine advert and Digipak). We will be taking the feedback into account and then using it to improve our work.
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